Logo vs wordmark registration#
Logo vs wordmark android#

Word Marks in TrademarkĪ word mark contains the registration of only the words or letters as a trademark. The proprietor needs to provide additional necessary information during registration, such as drawing of the logo, description of the logo, etc. If any slight changes are made to the design, the original trademark registration will not protect the design.Īnother drawback of a device mark registration is that the trademark search for a logo or design mark is more complicated than a word mark search. No flexibility means that the mark has to be used in the same way as it was represented in the trademark registration application. The drawback of a device mark is that there is no flexibility. People recognise it just by seeing the unique apple design. When the design or logo with unique elements is used on various materials, it will help the business get recognition and build business image and goodwill.įor example – The Apple logo is recognised universally without having any brand name attached to it. It is easy for people to remember the design rather than the words attached to the goods or services. The device mark is visually appealing to people and eye-catching. Pros and Cons of Device Mark Registration

Logo vs wordmark android#

Registering a device mark prevents the third parties from using a similar logo or design for their products or services, rather than the words incorporated in the logo.Įxamples of a device mark trademark are – The Android symbol, Apple Logo, etc.

When trademark proprietors wish to obtain trademark registration for a particular stylised appearance or a combination of stylised wording, colour, shape, and design, they must choose device mark registration in the trademark application. However, if the proprietor of a trademark obtains trademark registration for a logo or design containing colours, then the same colours have to be used throughout to seek trademark protection. The device mark may be represented along with colours. Sound – A tune that distinguishes the services or products offered by an entity can be trademarked.Ī device mark is a graphic image or design, which may or may not have words.Three-dimensional trademark – It includes packaging or shape or of goods of certain products such as the Xbox 360 logo, whiskey bottles, etc.Colour – It consists of a colour or combination of colours with or without a device mark that is distinct from others.Device Mark – A device mark includes any sticker, label, logo, monogram, or any geometrical figure other than a word mark.It can even be a combination of random letters with or without numerical. Word Mark – A word mark includes one word or a combination of words, letters, or numerals.The different categories of the trademark are: The trademark proprietor can choose only one category of the trademark in the trademark registration application. Each trademark category requires a separate registration. There are different categories of trademarks in India, such as word, logo, colours, etc.